With a four-game sweep of the Cleveland Cavaliers, the San Antonio Spurs won their forth title in nine years. Most declared their period of dominance a dynasty while others argued that they never won in consecutive years and that the Lakers were clearly better for three straight years.

The 2007 Finals came in with absolutely zero momentum: there had been just two overtime playoff games and only a handful of close ones. When the ratings came back for the '07 Finals, it wasn't pretty. It scored a 6.2 in the Nielsen Ratings, making it the least watched Finals of all time. Three of the six lowest-rated Finals had involved the Spurs, including the worst two.

The San Antonio Spurs were a very methodical, slow, half-court team. They were easily the least flashy team in the league. Many analysts thought that people had a natural disposition against the Spurs and that that's why no one watched the Finals.

To me, the Spurs themselves weren't the most exciting team in the world to watch, but the problem wasn't that they were boring -- it was that the games they played tended to be boring. When they played high-paced teams like the Suns and Mavericks, the ratings were fine and the games were great. But when they played a similar half-court team such as the Pistons or Jazz, the games were gruesome to watch.

I never understood why people couldn't wrap their heads around why the '07 Finals got low ratings. The games were awful! It was a four-game sweep and the games weren't interesting! You can't expect to win primetime when the Spurs are leading a Finals game by 20. Same thing for when the Spurs played the Nets and Pistons in the Finals. Those series were ghastly, almost every game was a blowout. Since when do we expect people to watch programs that are bad? If the series was great and the ratings were still low, now that'd be a real surprise.

Some expected that LeBron James' presence alone would save the Finals. However, Bruce Bowen did such a stellar job defending him that James never had a breakout game or any particularly memorable plays.

Tentacoli was a 1977 Italian film about a killer octopus that ate beach-dwellers. This movie had a hell of a cast: John Huston, Shelley Winters, Bo Hopkins, Henry Fonda, and Claude Akins. The movie was utter garbage, and at the end of the day, people weren't asking themselves why the film was so bad. That's because while the cast was good, everyone knew that the film itself had to be awful. Same thing with the 2007 Finals. Yeah LeBron James draws numbers, but if the game (or movie) he's in is unwatchable, why would people watch it?

Of course, the other source of the dreadful ratings was ABC, whose NBA coverage was the equivalent of a Rabbi eating a pork sandwich next to the Wailing Wall. They half-assed their coverage to the extent that they didn't even bother removing the 'ESPN' logo in the scoreboard bug. If there is a definition for the word apathy, keeping the logo of a different channel on your network has to be it.